Smile Craft Concept Logo
Smile Craft Concept is a private stomatology practice in Bucharest, run exclusively by Dr. Oleg Godoroja. Because visiting the dentist can be intimidating, the goal of this branding project was to create an identity that feels highly personal, calming, and welcoming. I wanted to move away from the cold, clinical feel of large dental centers and instead design a brand that highlights the focused, one-on-one care Dr. Godoroja provides.
Logo
For the logo, I created a fluid, abstract icon using elegant curved lines. It is a direct, minimalist representation of a welcoming smile, which ties perfectly into the name "Smile Craft." For the color palette, I chose a soothing, clean medical blue. It communicates hygiene and professional expertise, while remaining soft enough to make the practice feel relaxed and approachable.
I applied this clean visual language to the practice's physical touchpoints, like the business cards and workwear. For the business cards, I used plenty of white space and crisp, modern typography so that Dr. Godoroja’s contact details are incredibly easy to read. For his practice polo shirt, I introduced a smooth blue-to-white gradient. It looks fresh and modern, allowing him to maintain a highly professional appearance without wearing stiff, intimidating medical scrubs.
